Services

Transformative Creative Experience Solutions

We leverage our exclusive cross-disciplinary integration capabilities and Connected Creative Experience Solutions to deliver highly personalised, consumer-insight-driven brand marketing strategies. From strategic planning to creative execution, we provide services ranging from pure digital campaigns and social media marketing to fully integrated OMO (online-merge-offline) solutions.

Transformational Strategy Consultant

From product and service offerings to brand positioning and overarching business strategy, we harness dentsu’s proprietary data resources, think-tank intelligence, and AI-powered strategic tools to deliver holistic, insight-driven solutions.

Experience Design

We believe experience design exists at every brand touchpoint. It must not only align seamlessly with brand strategy but also reinforce core brand values in every interaction. When a brand delivers personalised, meaningful, and distinctive experiences, helping people fulfil their needs and aspirations, it is more than just a product or service—it becomes an indispensable part of their lives, strengthening market competitiveness and long-term value.

Media

Isobar Media offers comprehensive integrated media marketing services as part of dentsu’s Brand Solutions. We go beyond traditional media strategy and planning, combining media innovation with cutting-edge advertising strategies.

Social Commerce

Isobar’s social media and e-commerce teams are committed to building a new social commerce ecosystem. Social platforms are not just spaces for interactive communication and creating buzz for brands but have become vital channels for driving traffic and generating business.

Case Studies

Speak

With many online English platforms, how does Speak stand out? We found Taiwanese learners fear speaking poorly and lack confidence. Instead of fluent speakers, we chose Olympic gold medalist Lee Yang, who embraces mistakes, showing that speaking imperfectly is the first step. This bold choice sparked wide resonance.

Reach

10.6

M

People

Organic Impressions

2.5

M

Times

Strategy Consult

Media

Brand Communication

world of warcraft

Fourteen years after its original release, World of Warcraft reintroduced Wrath of the Lich King in a remastered version. How could we create buzz and reignite players’ passion?

Business Results

900

% Growth

9x increase in average monthly users

Awards record

30

awards

including six international advertising awards such as Cannes Lions

Brand Communication

HeySong

Gen Z may seem social, but many struggle with unspoken stress and loneliness. To connect, 100-year-old HeySong created VoiceBeasts—AI creatures summoned by simply speaking your thoughts. Touring campuses across Taiwan, the brand turned tech into an emotional companion.

Organic Shares

50000

Times

Voices Found an Outlet

30000

Times

Brand Communication

Zespri

Driving New Consumer Behaviors Through Social Marketing! By integrating Facebook, Instagram, and LINE with health-focused breakfast content tailored to each audience, we successfully shaped new consumer habits.
As of July 2024 (Kantar), social media influence rose by 16%, healthy eating improved by 10%, and kiwi consumption jumped 25%.

Engagement Averaged

139

%

LINE Activation Hit

175

%

Social Commerce

Brand Communication

Acerpure

Acer has expanded from computers into the home appliance market, with its flagship product being an air purifier. However, the public still largely perceives Acer as a computer brand, with only 30.2% of people aware that it also offers home appliances. We turned this lack of awareness into a creative opportunity — using the element of surprise to reshape consumer perception and successfully reposition the brand.

Brand Awareness

43.1

%

Increased from 30.2%

Media Effectiveness

130

%

Boost in media value

Brand Communication

Strategy Consult

2024《Campaign》Agency of the Year

In 2024, dentsu creative was honored as Greater China Creative Agency of the Year, achieving outstanding results in digital innovation, creativity, consultancy, social media, and content marketing.

  • 2

    GOLD

  • 2

    SILVER

  • 2

    BRONZE

Cannes Lions

2023: Isobar Receives Prestigious Recognition at the Pinnacle of Global Creativity –
Cannes Entertainment

Spikes Asia

2024: Winner of Asia’s Most Influential Creative & Marketing Awards – Spikes Asia

CLIO

2024: Recognized by Clio, One of the World’s Top Four Advertising Awards

4A Creative Awards

10 Gold Awards in Three Years – At the Pinnacle of Advertising Creativity

Digital Singularity Awards

Three Consecutive Years of Gold Awards – Leading Digital Innovation

Click Award

Consecutive Gold Wins at the Click Awards – Setting the Standard in Digital Marketing

Times Award

Two Consecutive Gold Awards – Mastering the Art of Brand Storytelling

LINE Biz-Solutions Awards

Two Years Running – OMO Marketing Awards Winner

Brain Magazine  Agnecy & Advertiser of the Year

19 Gold Awards in Three Years – A Testament to Marketing Excellence