Case Studies

With many online English platforms, how does Speak stand out? We found Taiwanese learners fear speaking poorly and lack confidence. Instead of fluent speakers, we chose Olympic gold medalist Lee Yang, who embraces mistakes, showing that speaking imperfectly is the first step. This bold choice sparked wide resonance.

Fourteen years after its original release, World of Warcraft reintroduced Wrath of the Lich King in a remastered version. How could we create buzz and reignite players’ passion?

Gen Z may seem social, but many struggle with unspoken stress and loneliness. To connect, 100-year-old HeySong created VoiceBeasts—AI creatures summoned by simply speaking your thoughts. Touring campuses across Taiwan, the brand turned tech into an emotional companion.

To strengthen ties with Gen Z, Pizza Hut appointed singer Yellow as the brand ambassador “Pizza Man,” releasing a brand anthem and meme-style MV that conveys courage, hope, and love to connect with young audiences.

Helped Lee Chang Yung transform from a materials supplier into an innovation driver, strengthening brand identity, revamping the customer website experience, and enhancing global business efficiency and opportunities.

Facing intense market competition, Lay’s shifted from relying on flavors and collaborations to generate buzz, returning to product fundamentals to build true differentiation.

Who says safety is boring? Volvo’s “Real Accident Car of Volvo” campaign redefined EV storytelling—featuring a crashed EV across digital, TV, and a 3D exhibit. It broke roadshow records, eased sales pressure, and even caught Volvo Singapore’s attention, taking the impact global.

Driving New Consumer Behaviors Through Social Marketing! By integrating Facebook, Instagram, and LINE with health-focused breakfast content tailored to each audience, we successfully shaped new consumer habits. As of July 2024 (Kantar), social media influence rose by 16%, healthy eating improved by 10%, and kiwi consumption jumped 25%.

Acer has expanded from computers into the home appliance market, with its flagship product being an air purifier. However, the public still largely perceives Acer as a computer brand, with only 30.2% of people aware that it also offers home appliances. We turned this lack of awareness into a creative opportunity — using the element of surprise to reshape consumer perception and successfully reposition the brand.