Insights

In this report, Merkle explores consumers' attitudes on topics such as AI in marketing, brands' usage of customer data, and preferences for in-person versus digital engagement with brands.

Sorting out the changes in the overall environment in Taiwan in the past 60 years, taking people as the core, incorporating the influence of family, education, and external factors on the shaping o...

As global markets evolve rapidly and technology advances at an unprecedented pace, businesses are facing increasing challenges and uncertainties. Dentsu Marketing Communications Group understands d...

The report highlights how the rapidly evolving media landscape is ushering in a new era dominated by algorithms, making media consumption more precise, directly purchasable, and performance-traceable.

The 50+ demographic is no longer a secondary market—this "supplementary mindset" is outdated. The "50+ New Smart Generation" has strong purchasing power, values long-term benefits, and makes ration...

As Taiwan enters an era of demographic transformation, dentsu Taiwan offers a fresh perspective on the rapidly growing population of mid-aged consumers aged 50 to 65—now numbering over 5.6 million,...