Pizza Hut
Hot Time Together
To strengthen ties with Gen Z, Pizza Hut appointed singer Yellow as the brand ambassador “Pizza Man,” releasing a brand anthem and meme-style MV that conveys courage, hope, and love to connect with young audiences.
Highlight
Artist blends Taiwanese and Western elements in a deliberately rough style to create an absurd world for Gen Z. The brand ambassador plays multiple villain roles like Doraemon and Teletubbies, using meme and gaming styles to boost shares.
The video, made with Unreal Engine and 3D motion capture over 1.5 months, captures exaggerated movements and expressions for an entertaining multi-character performance.
Challenge
Facing political and economic uncertainty, Taiwan’s Gen Z values peace and positivity alongside success. They use self-deprecating humor to cope, adjusting their mindset, and prefer expressing themselves through comedy and memes on social media.
Solution
Pizza Hut Taiwan blends its signature “ingredient-mixing innovation” with positive values like hope, courage, love, and peace as “essential contemporary toppings.” Partnering with popular Gen Z singer Yellow, We created a theme song and meme-style MV that use music, gamified and meme visuals to connect with Gen Z’s social media language, delivering brand messages through entertainment and boosting resonance and shares.
Director：廖人帥 ★ Artist：李亦凡
Result
Within two weeks of release, the MV quickly amassed views and shares, driving strong organic reach and engagement, while winning Gen Z’s hearts and bringing joy to their lives.
MV Views Over
2.7
Million
(In just two weeks)
Organic Shares
20000
Times
(In just two weeks)
Organic Reach+
339
%
Engagement+
791
%