Volvo Car Taiwan
Real Accident Car of Volvo: Electric Vehicle Safety Curation
Who says safety is boring? Volvo’s “Real Accident Car of Volvo” campaign redefined EV storytelling—featuring a crashed EV across digital, TV, and a 3D exhibit. It broke roadshow records, eased sales pressure, and even caught Volvo Singapore’s attention, taking the impact global.
Highlight
— Surpassed sales expectations despite no new product launches
— Set record highs in attendance, lead generation, and sales at the brand’s roadshow
— Attracted interest from Volvo Singapore to borrow the exhibit
EC40 sales increased by
22.78
%
year over year
Successfully sold out previous electric vehicles Total sales
1625
units
Event Satisfaction
100
%
Challenge
In the first half of 2024, there were at least 11 new electric vehicle models entered the market. With the highly anticipated new model arriving later than expected and Volvo only have two older models in hand.
How can Volvo successfully meet the electric vehicle sales target of 1,500 unites?
Solution
Starting from Volvo’s core value—safety—we let consumers witness the undeniable truth: a real accident where both the driver and battery remained unharmed.
Through an integrated online-offline exhibition, we sparked WOM buzz and delivered a full-funnel brand experience across creativity, tech, media, events, and CRM—showcasing Dentsu’s end-to-end capabilities.
At its heart was a roadshow featuring the actual crash-damaged vehicle and its owner’s story, emotionally and rationally reinforcing Volvo’s EV safety leadership.
Result
Sales Impact
- EC40 sales increased by 22.78% year over year
- Successfully sold out previous electric vehicles Total sales : 1,625 units
Event Performance
- 100% Event satisfaction
- Achieved record-breaking attendance, lead generation, and sales volume in the brand’s roadshow history.
- Volvo Singapore expressed strong interest in displaying the accident car
Brand Impact
- Brand buzz and search volume hit a new high
- Local media covered the event organically, with 12,000 reactions and nearly 1,000 comments
