LCY Global Official Website

Global and sustainable branding

Facing the chemical industry’s shift toward innovation and sustainability, Lee Chang Yung aims to reposition the brand and extend it through the website to expand globally.

Digital empowerment to boost business efficiency

We optimized every key step of the customer journey—from initial brand contact to purchase decision—providing support tools at each stage and seamlessly embedding the brand spirit of “catalyzing an innovative future” throughout.

Research & Analysis

Interviewed six internal business units and 14 stakeholders, benchmarked 15 domestic and international competitor websites, and integrated global B2B trend reports to shift Lee Chang Yung from a material supplier to a customer-success-driven service model.

Redesigning the B2B Customer Journey

1. Optimized SEO and website performance to boost brand visibility at the first touchpoint.
2. Enhanced exploration phase with rich visuals and industry-specific solutions to ease information search.
3. Added comparison tools to save customers’ evaluation time during decision-making.
4. Guided inquiry forms and highlighted ESG information to strengthen business value at the consultation stage.